German researchers, after many long periods of intense research and user testing I’m sure, have produced a Smart Beer Mat.
It’s able to detect when the suds are running low in the glass. It also can detect movement, making those creative TV executives salivate at the thought of interactive TV in pubs. Who votes for Miss America with their beer mat? The pub-goer of the future, that’s who!
And who can forget those beloved pub games?
One important direction which needs further investigation is the large body of drinking games which has developed in certain cultures and how they can be supported using our beer mat.
It’s all very academic and formal. Money well spent. I suppose advertisers would love the thing though.