Whether or not you’re a Radiohead fan or not, you have to give them credit for pusingh boundaries.
They’ve just released their new album “In Rainbows” and you can surf over to their website and download a digital copy whenever you want. Yes they’ll be putting it on a CD and distributing it that way, but for now you can download it from their site. The cost? Well, their answer is “?”. What’s the mean? Well, it means you pay as much as you like.
That’s right, they’re asking you to specify the price when you try to check out of the store. Want to pay $0.00 because you want to try it before you buy it? Fair enough. Feel like going back and paying once you’ve listened to it a few times? Go for it.
Such a large name in the recording industry is trying something new – I think it bodes well. I’m not really a very strong Radiohead fan, but I like this album on a quite a few levels.
I don’t beleive the MP3s you download have any DRM on them at all (yea!) but they are also only 160kbps. Better than iTunes, but certainly not lossless. “That’s what CD’s are for.” said little Johnny of the band.
Indeed they are Johnny, but they’re not the only way to get lossless versions of the songs. I refer you again to Zunior.com.
An interesting step though into digital distribution by a large name in the industry.