BC Hydro has taken a strange approach to its holiday charitable donation this year. There’s a neat little animated Flash “game” you can play on their site (at least I think it is their site) and each time it is played, they’ll donate 25 cents to the BC Children’s Hospital.
It all sounds great, but I can’t seem to find any note about this on their main page. They seem to be relying on viral marketing techniques to get the word out (to which I am now officially contributing). Strange if their intention is to maximize their charitable donation this year … you’d think they would blast this on their main page. Oh wait, the small print says a maximum of$5,000.00 will be donated. Someone must have a reason for this …
Anyhow, over 575,000 coins have dropped so far so I guess things seem to be working. I honestly thought it was some kind of scam at first … it all just strikes me as odd.