Seriously SFU! Did You Even Look At It?

I received a Continuing Studies catalogue from SFU the other day.  I glanced through it and was dumbstruck by an advertisement on page 35.

SFU Advertisement
SFU Advertisement

Seriously?  Did anyone even look at the picture before putting it in the ad?  Are they trying to ensure that no women join their programs?  Why would they choose a picture of a women who looks uncertain, or slightly confused?  Why put two men laughing, looking in her direction?  Two Caucasian men – one of who (to me at least) seems to be laughing at someone else’s expense?  They were even so good at choosing images that it looks like the man in the white shirt’s hand is the hand in front of the lady presenting.  It’s almost as though someone actually put some thought and effort into this train wreck.

Could anyone look at this image combination and say “Hey – good stuff!  SFU students have fun and have interactive classes.”  Obviously someone at SFU did …

I’ve emailed the Continuing Studies program and the alumni association – as an alumni myself, I find this unacceptable.

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